Hillside Singers “I’d like to teach the World to Sing”

I love the playfulness of the type on the cover of this album by the Hillside Singers.

The cover designer has done a great job of turning the type into an illustration. They accomplish this through:

  1. typeface selection – the type has so much character, it’s begging to be the star on the cover.
  2. whitespace  – textbook example of rule of threes here (Large [the title type], Medium [photo], Small [logo]). By making the type the largest “thing” on the cover, and using ample whitespace, it becomes an object and not just information.
  3. the asterisk in place of the dot on top of just one “i”. To me this is like adding garlic when cooking. One clove will often suffice, adding the character you need without overpowering your other flavours.

Another thing that I think works great about the type choice is that the whimsy of the type matches the title track. It’s the typographical embodiment of that song.

One last note on the type, smart quotes for the win.

That logo in the bottom corner deserves some attention too. What a perfect little mark.

Hillside Singers "I'd Like To Teach The World To Sing" cover detail Metromedia logo
Hillside Singers “I’d Like To Teach The World To Sing” cover detail Metromedia logo

 


back cover

Hillside Singers "I'd Like To Teach The World To Sing" Jacket Reverse
Hillside Singers “I’d Like To Teach The World To Sing” Jacket Reverse

 

On the back the designer maintains the clean aesthetic. Simple type in nice columns. Don’t overthink it.

Share Post :

Leave a Reply