I had the opportunity to help brand fellow Distillery member Ian Hall (Hall Planning + Projects). As per his instructions:
I’m pro: clean, compact, integrated (or partially integrated) wordmark/logo, red . I like sans serif typefaces, as well as bold mid-century euro scripty things (e.g. Leica, Rapha). Birds.
He was as pleased as i was with the final result. I chose to use the bird as requested. I designed it right facing and in flight. This conveys a forward trajectory through motion and movement. The name in script balances well with the clean sans serif type beneath it. The colours speak to confidence, experience and energy.
