United Way Winnipeg 2016 Plane Pull

I had the pleasure of designing a shirt for United Way Winnipeg’s 2016 Plane Pull. It’s for the Labour team with the theme of Pulling for the Prof. The wise old owl perched on a pencil. I tried to make the owl slightly intimidating, after all, the folks wearing this shirt are pulling a 80,000+ lb C-130 Hercules. Had to turn this one around quick. The fun part about this one was that the only direction from the client was “Pulling in italics so it looks like it’s being pulled,” and “tough and cool”. I pushed the type forward to give a sense of motion (rather than falling away).

labourplanepull-web

United Way Winnipeg Labour Plane Pull 2016 shirt design Detail

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