I have the privilege of being a part of Alleyways Market (in The Exchange) here in Winnipeg. I worked alongside David Pensato and Tom Janzen to create the identity for the Alleyways Market (in The Exchange) pop up market.
The logo features a wire monogram of the “A” and “M” resting on type that is right justified. The main type is Caslon Graphique, a variation on Caslon.
Look for these hand screen printed posters up in the alleyway marking the space. The concept was to mimic wallpaper and give the space a homey feel.