I designed this logo for Nicole Lizée’s band SaskPower. Because the name is a reference to the existing Sask Power, an energy supplier in Saskatchewan, I decided to reference their logo as well…sort of. (as an aside here i must say that besides the typography the simplicity of the original logo is amazing and could be an stellar band logo on its own right).
I retained the original orange colour of the graphic element but then tried to do the opposite of what existed.
The band logo features:
- two lightening bolts instead of one (representing an “S” and a “P”)
- a circular shape instead of rectangular for the graphic element
- a classic serifed typeface instead of the bland serif in the original
- asymetrical alignment of graphic and type
Existing logo for reference